sportEX readers – a world of opportunities!

New opportunities

New opportunities

It’s becoming increasingly clear that promoting physical activity to the wider population is a substantial business in the making. Both the current Government and the Conservatives have made it clear that the NHS can’t survive if the health of the nation doesn’t improve. As a result all parties are starting to pledge significant investment in this direction. Health secretary, Andy Burnham’s speech made earlier this month (click here for a transcript), left no doubt that physical activity will also become a key policy driver.

So what does that mean for our sportEX readers, particularly those who work in other areas of sport/rehab?
If you work in physical activity promotion specifically, the link is obvious and our publication sportEX health, which is the only regular publication in the world (yes seriously!) dedicated to the subject of physical activity promotion, is ideally pitched at those of you doing this job. If you haven’t seen a recent copy, it’s progressed in leaps and bounds recently, click here to access an online version (or visit with inbuilt animations. In addition we’d love to send you a printed copy of the latest issue so if you’d like one, just fill out your postal details by clicking the following link (or visit (it also qualifies you for 25% discounts on our well known physical activity public advice leaflets). Due to the difficulty marketing to what is a very fragmented group of people working in many different settings, with many different job titles – we need your help to pass the on word about sportEX health – so if you know anyone working in this area – please forward this email so they too can request a copy – honestly the more people you can tell, the better.

For those of you treating patients and clients for other reasons like soft tissue injuries or musculoskeletal pain, the connection as to why this is relevant to you, may not be quite so clear. However the reality is that it’s a growing opportunity to develop your business, for those who spot it early. With the exception of clients who are regular sports participants, many of your patients and clients (as well as their families/friends) are very likely to be able to benefit from advice, guidance and support in increasing their physical activity levels for the benefit of their health.  During your treatment time, this is an ideal opportunity to discuss with your clients their physical activity patterns (and let’s face it, it’s likely to be much more interesting than talking about the weather!). Not only does this make your treatment time much more holistic in approach but the client feels you are genuinely interested in their wellbeing thereby strengthening their commitment to you. It also gives you opportunities to cross sell physical activity services. If you don’t wish to deliver these services yourself, you could develop links with local trainers, potentially negotiating referral fees which could work in both directions. Either way, you’ve got absolutely nothing to lose, and lots to gain.

As a resource, sportEX health contains specific advice about working with clients both with and without medical conditions as well as signposting useful resources, toolkits and highlighting opportunities to create networks with other organisations involved in the delivery of physical activity. It provides posters and printable or photocopiable public advice leaflets, all of which add supplementary value to your clients. sportEX health also covers policy news and research updates so you always come across as being knowledgeable in this area, even if it isn’t your specific area of expertise. It will also help you broaden links with other professionals already working in these areas. So why not request a sample issue today and see for yourself how it can add value to both you and your customers. Click this link to request a sample issue or visit


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