Coming up in sportEX medicine – Oct 2009

August 25, 2009
sportEX medicine

sportEX medicine

A quarterly publication covering the diagnosis, treatment and rehabilitation of musculoskeletal injuries (a subscription includes both a printed copy as well as online access)

  • Journal watch – covering key research published over the last three months in the areas of injury treatment and rehabilitation and including our popular ‘in context’ comments
  • Podiatry and sports injuries – Part 1: This article looks at the role of the podiatrist in the assessment of the sports patient and outlines non-weight-bearing and weightbearingassessments (the online interactive version includes videos of assessment techniques)
  • Podiatry and sports injuries – Part 2: This article follows on from part one and looks specifically at analysis of the walking and running gait as well as discussing treatment modalities  (the online interactive version includes various gate analysis videos as well as supporting anatomy animations produced by sportEX)
  • Osteopathy in sport: this article outlines the principles behind the osteopathic techniques commonly used ruing the treatment of the sporting population as well as reviews supporting research.
  • Paralympic sport – an indepth look at working with a paralympic team, the practical realities and some sound clinical advice from Dr Stuart Miller

Coming up in sportEX dynamics (Oct 09)

August 25, 2009
sportEX dynamics (Oct 09)

sportEX dynamics (Oct 09)

A quarterly publication (a subscription includes both a printed copy and online access) covering sports massage, sports performance and pitchside injury

  • Journal watch – again covering key research published over the last three months in the areas of sports performance, sports massage and pitchside injury
  • Pre-season musculoskeletal screening – including online forms and templates which can also be customised for your own clinic or practice
  • A tape-based guide to measurement of patella displacement including video demonstrations in the online interactive versions
  • The use of deep transverse frictions in the treatment of acute and chronic soft tissue injuries – both application of treatment as well as its theorised effects on tissue are discussed in this article

Coming up in sportEX health (Oct 09)

August 25, 2009
sportEX health (Oct 09)

sportEX health (Oct 09)

sportEX health is a quarterly publication (a subscription includes both a printed copy and online access) focusing on the promotion of physical activity for health.

  • Policy and research news – a look at key policy and research which has been published over the last three months
  • The Sitara project – a case study on getting south Asian women active
  • Getting the Ginsters staff active (workplace health case study)
  • The economic case for cycling – giving you facts to fuel cycling proposals
  • The Social Enterprise Fund – how can it help you
  • Delivering an effective senior exercise class – practical recommendations and examples
  • Mall walking – new opportunities for health promotion
  • Marketing – as health promoters you have to become expert marketeers – here we have some practical advice
  • Resources – some practical resources to help you do your job

Multi-publication discounts

August 25, 2009
All 3 sportEX publications

All 3 sportEX publications

Back by popular demand – our multi-publication discounts. Save up to 25% on each subscription.

Personal subscriptions

This gives you one copy of each publication each quarter, and one login to the website where you’ll find the interactive issues and archives

  • Any 1 publication = £59 (£54 by direct debit)
  • Any 2 publications = £100 (£92 by direct debit)
  • All 3 publications = £133 (£122 by direct debit)

Work subscriptions

This gives you two copies of each publication, each quarter and 5 website logins to the interactive issues and archives

  • Any 1 publication = £99 (£94 by direct debit)
  • Any 2 publications = £168 (£160 by direct debit)
  • All 3 publications = £223 (£212 by direct debit)

To subscribe: Visit our website at > Click the Subscribe/shop link in the left hand border of the site and choose Multi-magazine deals (you can sign up by both direct debit as well as credit card through our site) or call us on 0845 652 1906.

Some money-saving changes to our subscriptions

August 25, 2009
Subscription savings

Subscription savings

  • Firstly we’ve brought back our discounted multi-subscription packages (click this link for more info). We know that many of you work in several different areas of sport and activity and so we’ve created some subscription bundles that give you discounts of up to 25% per publication if you subscribe to more than one magazine.
  • Secondly save every single year, by signing up by direct debit. A subscription now costs between £5-10 less when paying by direct debit compared with paying by credit card.
  • Thirdly – our work subscriptions – you could end up paying less than £15 per person, per publication, to provide your staff with ongoing professional development for a whole year – can you really get better value than this? There’s the added bonus that we can invoice for these subscriptions, they’re tax deductable, and they give your staff a valuable resource which is accessible 24 hours a day, 7 days a week, 356 days of the year from wherever they have an internet connection. A work subscription includes 2 printed copies sent to the main account holder along with 5 additional website memberships providing online access to the interactive issues with embedded vidoes, animations and CPD quizzes, as well as 10 years of past archives. And all for just £99 for one title. Pay by direct debit and this drops to £94 or take out a sub to all three of our publications for just £223 (£212 if paying by DD) and that works out at less than £15 per person, per publication. And you’ve ticked that CPD box for all your staff in one fail swoop. Not to mention it gives everyone a 25% discount on all other sportEX products like our public advice leaflets.
  • Lastly more than 60% of you have added online subscriptions to your existing subscriptions – meaning you have two payments coming out at different times and we’re aware this is becoming confusing for everyone! As we are doing more and more online, we’ve therefore now merged these subscriptions.  So going forward from last week, ALL our subscriptions come with online access included. This means EVERYONE will be able to view the online extras, the interactive issues and the videos, animations and quizzes as well as the full archive of all our previously published material. We hope this will be clearer for everyone – when you renew your subscription you will receive a login and password reminder.

sportEX readers – a world of opportunities!

August 25, 2009

New opportunities

New opportunities

It’s becoming increasingly clear that promoting physical activity to the wider population is a substantial business in the making. Both the current Government and the Conservatives have made it clear that the NHS can’t survive if the health of the nation doesn’t improve. As a result all parties are starting to pledge significant investment in this direction. Health secretary, Andy Burnham’s speech made earlier this month (click here for a transcript), left no doubt that physical activity will also become a key policy driver.

So what does that mean for our sportEX readers, particularly those who work in other areas of sport/rehab?
If you work in physical activity promotion specifically, the link is obvious and our publication sportEX health, which is the only regular publication in the world (yes seriously!) dedicated to the subject of physical activity promotion, is ideally pitched at those of you doing this job. If you haven’t seen a recent copy, it’s progressed in leaps and bounds recently, click here to access an online version (or visit with inbuilt animations. In addition we’d love to send you a printed copy of the latest issue so if you’d like one, just fill out your postal details by clicking the following link (or visit (it also qualifies you for 25% discounts on our well known physical activity public advice leaflets). Due to the difficulty marketing to what is a very fragmented group of people working in many different settings, with many different job titles – we need your help to pass the on word about sportEX health – so if you know anyone working in this area – please forward this email so they too can request a copy – honestly the more people you can tell, the better.

For those of you treating patients and clients for other reasons like soft tissue injuries or musculoskeletal pain, the connection as to why this is relevant to you, may not be quite so clear. However the reality is that it’s a growing opportunity to develop your business, for those who spot it early. With the exception of clients who are regular sports participants, many of your patients and clients (as well as their families/friends) are very likely to be able to benefit from advice, guidance and support in increasing their physical activity levels for the benefit of their health.  During your treatment time, this is an ideal opportunity to discuss with your clients their physical activity patterns (and let’s face it, it’s likely to be much more interesting than talking about the weather!). Not only does this make your treatment time much more holistic in approach but the client feels you are genuinely interested in their wellbeing thereby strengthening their commitment to you. It also gives you opportunities to cross sell physical activity services. If you don’t wish to deliver these services yourself, you could develop links with local trainers, potentially negotiating referral fees which could work in both directions. Either way, you’ve got absolutely nothing to lose, and lots to gain.

As a resource, sportEX health contains specific advice about working with clients both with and without medical conditions as well as signposting useful resources, toolkits and highlighting opportunities to create networks with other organisations involved in the delivery of physical activity. It provides posters and printable or photocopiable public advice leaflets, all of which add supplementary value to your clients. sportEX health also covers policy news and research updates so you always come across as being knowledgeable in this area, even if it isn’t your specific area of expertise. It will also help you broaden links with other professionals already working in these areas. So why not request a sample issue today and see for yourself how it can add value to both you and your customers. Click this link to request a sample issue or visit

Evian Roller Babies

August 25, 2009

It’s mesmerizing and only lasts 1 minute….!


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